CLIENT: FATHOM COFFEE
ABOUT THE CLIENT
Fathom Coffee, a small Virginia Beach coffee roaster and shop, needed a better solution to create labels when new beans were ready to go on the shelves. They were creating paper labels for their coffee jars in Illustrator and Canva, often having to make new labels as they got new types of coffee. Because they are a small company, they had several people printing and creating these labels and they often were not consistent, had typos, and always rushed at the last minute to get someone to create a description. As they continue to grow, they needed a way to automate this process.
Creating and printing labels was an afterthought being completed by multiple members of the team, which resulted in inconsistent templates, label sizes, and file storage locations.