Port & Starboard’s approach to redesigning the Hampton Roads Alliance website was focused on creating a site that reflects the organization’s mission while offering an engaging, user-friendly experience. We aimed for a clean and modern aesthetic that highlights the Alliance’s economic impact, using nautical-inspired design elements to subtly tie the site to the region’s maritime roots. The site was built to be fully responsive, ensuring seamless navigation across all devices, from desktops to mobile phones. Our goal was to streamline access to key resources, such as regional data and investment opportunities, while integrating dynamic content, like success stories and industry spotlights, to inspire new partnerships and showcase Hampton Roads as a premier business destination.
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Port & Starboard is a U.S. based technology consulting company. We specialize in Salesforce, WordPress website development, and Fractional CIO services.