our history

Port & Starboard was established in 2015 by Jeff Werby and Lisa DeNoia, two friends and coworkers driven by a common entrepreneurial spirit, and a creative spin on problem solving. They wanted to find local technology talent and needed a place to work from, so they started 1701, the first coworking space in Virginia Beach. Running two start-ups requires long hours, so with Jeff’s dad, Bob Werby, they started a third company — Fathom Coffee. Today, Port and Starboard is fueled up, and excited to channel our business savvy, creativity, and tenacity towards helping your business succeed. 

behind the name

We come by our nautical theme honestly. We are located blocks from the Atlantic Ocean. One of our founders, Jeff, was a Lieutenant in the Navy, commanding a riverine detachment. The rest of us like anchors. Port & Starboard doesn’t just mean left and right in ship-speak — it’s also a type of schedule for keeping watch. We’re always scanning for any technological dangers or opportunities coming your way.

We’ve got you covered.

meet our team

Jeff Werby

Position: Co-Founder & Digital Transformation Leader

Jeff is an accomplished IT business professional with a technical background, experience in strategy consulting and a comprehensive understanding of operations. He has been recognized for his abilities to communicate advanced concepts to a wide variety of partners, executives and customers. Jeff brings valuable experience integrating matrixed and globally distributed teams to solve highly complex problems in fiscal and time constrained environments.

Jeff Werby

Co-Founder & Digital Transformation Leader

Jeff is an accomplished IT business professional with a technical...

Lisa DeNoia

Position: Co-Founder & Salesforce Solution Architect

Lisa is an innovative technology leader for high-growth enterprises across various industries. She specializes in business process optimization/automation, IT systems consolidation and IT cost savings analysis, as well as Salesforce platform implementation services, solution architecture, design, development and systems integration.

           

Lisa DeNoia

Co-Founder & Salesforce Solution Architect

Lisa is an innovative technology leader for high-growth enterprises across...

Alyssa Strackbein

Position: Digital Strategist

Alyssa is an out-of-the-box thinker who uses a creative yet methodical approach at reaching the goals of the client. She has a background in customer service, marketing, graphic design, membership management, and a whole array of random skills that might come in handy one day. She is an integrator and amplifier of content strategy and creation across the digital marketplace. Her expertise is everything WordPress related, digital content creation, and social media management.

Alyssa Strackbein

Digital Strategist

Alyssa is an out-of-the-box thinker who uses a creative yet...

Lucia Labella

Position: Salesforce Admin & Business Analyst

Lucia is a sales operations and enablement professional with experience in diverse industries, including healthcare and advertising. In addition to being a Salesforce Certified Administrator, she brings years of experience as a Salesforce superuser. Her strategic thinking, relentless curiosity and collaborative style drive her to learn clients’ specific businesses, processes and challenges, as she builds elegant and efficient solutions to meet their individual needs. She is passionate about clean data, actionable insights, user training, and optimizing processes to give leadership the information they need in a format that makes end users’ lives easier too.

                                                                           

 

Lucia Labella

Salesforce Admin & Business Analyst

Lucia is a sales operations and enablement professional with experience...

You don’t have to take our word for it: