our history

Port & Starboard was established in 2015 by Jeff Werby and Lisa DeNoia, two friends and coworkers driven by a common entrepreneurial spirit, and a creative spin on problem solving. They wanted to find local technology talent and needed a place to work from, so they started 1701, the first coworking space in Virginia Beach. Running two start-ups requires long hours, so with Jeff’s dad, Bob Werby, they started a third company — Fathom Coffee. Today, Port and Starboard is fueled up, and excited to channel our business savvy, creativity, and tenacity towards helping your business succeed. 

behind the name

We come by our nautical theme honestly. We are located blocks from the Atlantic Ocean. One of our founders, Jeff, was a Lieutenant in the Navy, commanding a riverine detachment. The rest of us like anchors. Port & Starboard doesn’t just mean left and right in ship-speak — it’s also a type of schedule for keeping watch. We’re always scanning for any technological dangers or opportunities coming your way.

We’ve got you covered.

meet our team

Jeff Werby

Position: Managing Partner

Jeff is an accomplished IT business professional with a technical background, experience in strategy consulting and a comprehensive understanding of operations. He has been recognized for his abilities to communicate advanced concepts to a wide variety of partners, executives and customers. Jeff brings valuable experience integrating matrixed and globally distributed teams to solve highly complex problems in fiscal and time constrained environments.

Jeff Werby

Managing Partner

Jeff is an accomplished IT business professional with a technical...

Lisa DeNoia

Position: Managing Partner

Lisa is an innovative technology leader for high-growth enterprises across various industries. She specializes in business process optimization/automation, IT systems consolidation and IT cost savings analysis, as well as Salesforce platform implementation services, solution architecture, design, development and systems integration.

Lisa DeNoia

Managing Partner

Lisa is an innovative technology leader for high-growth enterprises across...

Alyssa Strackbein

Position: Digital Strategist

Alyssa is an out-of-the-box thinker who uses a creative yet methodical approach at reaching the goals of the client. She has a background in customer service, marketing, graphic design, membership management, and a whole array of random skills that might come in handy one day. She is an integrator and amplifier of content strategy and creation across the digital marketplace. Her expertise is everything WordPress related, digital content creation, and social media management.

 successfully completed the Yoast SEO for WordPress (classic editor) course!Alyssa Strackbein successfully completed the All-around SEO course!

Alyssa Strackbein

Digital Strategist

Alyssa is an out-of-the-box thinker who uses a creative yet...

Lucia Labella

Position: Senior Salesforce Consultant
Lucia is a sales operations and enablement professional with experience in diverse industries, including healthcare and advertising. In addition to being a Salesforce Certified Administrator, she brings years of experience as a Salesforce superuser. Her strategic thinking, relentless curiosity and collaborative style drive her to learn clients’ specific businesses, processes and challenges, as she builds elegant and efficient solutions to meet their individual needs. She is passionate about clean data, actionable insights, user training, and optimizing processes to give leadership the information they need in a format that makes end users’ lives easier too.

 

Lucia Labella

Senior Salesforce Consultant

Lucia is a sales operations and enablement professional with experience...

Abby Smith

Position: Content Marketing Coordinator
Abby is a content marketing coordinator who combines her social media savvy and fresh perspective to showcase the parts of your business that make it unique. For each project she uses skilled storytelling to share your message with the masses. Her background in working with entrepreneurs gives her a well-rounded perspective ready to tackle any situation. From social media management and content creation to copywriting and brand strategy, Abby’s detail oriented approach delivers results.

 successfully completed the Yoast SEO for WordPress (classic editor) course!.    

Abby Smith

Content Marketing Coordinator

Abby is a content marketing coordinator who combines her social...

Jenna Hartsfield

Position: Salesforce Consultant
Jenna is a resourceful business analyst dedicated to designing solutions tailored to individual business needs and creating data-driven approaches that increase the value of your CRM. She focuses on Salesforce configuration, data management, testing, training and generally helping you make your Salesforce org work for you. Her experience emphasizes reporting and data visualization, increasing process efficiency, and Salesforce Essentials.

Jenna Hartsfield

Salesforce Consultant

Jenna is a resourceful business analyst dedicated to designing solutions...

Missy Capponcelli

Position: Senior Vendor Manager and Project Management Consultant

Armed with an MBA and an arsenal of experience, Missy is a versatile Vendor Manager and Project Management Consultant who delivers on contract, procurement, and relationship management projects for customers across Department of Defense and commercial industries. Her humor, responsiveness, and attention to detail makes navigating complicated processes as fun and painless as possible.

Passions include travel, Oxford comma usage, and miniature schnauzers.

Missy Capponcelli

Senior Vendor Manager and Project Management Consultant

Armed with an MBA and an arsenal of experience, Missy...

You don’t have to take our word for it:

We’re a Proud Pledge 1% Member

Pledge 1% invites all entrepreneurs and their companies to commit important resources (product, time, and resources) to support integrating philanthropy into their business from an early stage.

Port & Starboard pledges 1% of our time for pro bono projects for non profits. Our latest pro bono project was a complete website redesign for the ViBe Creative District and ongoing support. Learn more about the project here.

pledge 1%