Customer Success Stories

Enterprise Salesforce Implementation that Transformed a Virginia Beach Company to be Featured at Dreamforce

port and starboard dreamforce
The Salesforce implementation and adoption at one Virginia Beach company has become a pinnacle of success in the federal government contracting industry. The project will be featured at Dreamforce 2017 in San Francisco on November 7 by our colleague, John Scardino. Scardino will share the details of our transformation of a company’s enterprise architecture and culture in just three years.

port and starboard dreamforce

Port & Starboard co-founders Lisa DeNoia and Jeff Werby at Dreamforce in 2015

Port & Starboard co-founders Lisa DeNoia and Jeff Werby led the implementation project, which kicked off in December 2013, from start to finish. The two developed and implemented a revolutionary system, allowing a defense contractor to have improved efficiency and maximum transparency, while enhancing company culture, compliance, and speed of execution. The final solution was fully integrated with the company’s back-end ERP system, and accommodated countless customer-facing and internal support processes that were formerly managed in many disjointed applications.

By 2016, just three years after starting the project, a powerful solution comprised of Salesforce features (Sales Cloud, Service Cloud, Identity, Knowledge), AppExchange products (SteelBrick (now Salesforce CPQ), TaskRay, RemedyForce), integrated solutions (Odaseva, Cloudingo, ShoreTel Sky, Jitterbit, Tableau,, and custom-built platform apps streamlined every function in the company, including sales, service, finance, logistics, IT, marketing, events, and the warehouse.

The culmination of the project for its visionary leaders was the founding of their own consulting practice, Port & Starboard LLC. “During the course of this project, we overcame significant obstacles and learned many important lessons about leadership and organizational change. Now, as consultants, we’re focused on sharing our knowledge with our clients,” DeNoia said.

“We are honored that Salesforce is sharing the impact of this project with the broader community at Dreamforce 2017,” Werby said. “We are excited for and proud of our talented colleague, John Scardino, in whose capable hands we left our capstone project when we pivoted away from our full-time jobs last year to launch our consulting practice.”

Port & Starboard is a Virginia Beach-based technology and business consultancy with a team focused on Salesforce, WordPress, WooCommerce, Amazon Web Services, G Suite, and cloud migration. Our clients range from small non-profits, SMB manufacturing operations, large multinational media companies, and Fortune 50 conglomerates. We are always interested in talking to people about their most complex and important problems.

So how’s your Salesforce? We’d love to talk to you about it. 

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Fences by Dente Website Design & Hosting

Port & Starboard designed and relaunched Fences by Dente‘s website in early 2016. Based on our recommendations, our client moved from a very expensive hosting and pay-per-click advertising plan to our supported monthly hosting. We were successfully able to reduce their monthly website-related costs by nearly 85 percent, while increasing their web leads by almost 75 percent. Not surprisingly our client was initially hesitant to move away from their costly former advertising program, but they were excited to be able to reallocate some of their budget to producing a quality video for their site.

Within a few days of launching their new site, Fences by Dente began seeing increased traffic and engagement, resulting in triple the amount of completed contact forms! In addition, thanks to Port & Starboards monthly supported hosting plan, Fences by Dente’s simple change requests are implemented within an hour.

Need help with your upcoming web project? Contact us today to set up a time to chat!