Category Archives: Salesforce

Minimizing Technical Debt in Salesforce: A Long-Term Approach to Sustainable Development

In the ever-evolving world of Salesforce development, technical debt has become a prevalent issue that [...]

Requiring Fields in Salesforce: Considerations and Techniques

Data integrity is a crucial aspect of managing an effective CRM system. In Salesforce, one [...]

Master-Detail vs Lookup Relationships in Salesforce

If you’re implementing Salesforce for the first time or making changes to your data model, [...]

Hampton Roads Alliance Partners with Port & Starboard to Build a Collaborative Digital Platform for Regional Economic Development Organizations

Hampton Roads, VA – March 6, 2023 – The Hampton Roads Alliance is collaboratively leading the [...]

Salesforce Customization and Configuration Best Practices

Salesforce is both highly configurable and highly customizable. To use Salesforce to its full potential, [...]

10 Amazing Benefits of Integrating WordPress with Salesforce (2023)

Whether it’s time to take your website for its maiden voyage or simply scrub its [...]

How to Build a Sales Process in Salesforce: A Beginner’s Guide

An effective sales process in Salesforce can help your sales reps stay on track, gain [...]

What is MuleSoft Used For?

Imagine calling customer service for a big-box store chain. Your new lawn mower has stopped [...]

12 Benefits of Business Process Automation [in Salesforce]

Despite all the early-2000s hype, robots and AI have yet to take over the majority [...]

What Is Pardot in Salesforce (Marketing Cloud Account Engagement)?

Marketing Cloud Account Engagement (previously called Pardot) is a B2B marketing automation tool that helps [...]