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Why You Need A WordPress Website For Your Business

When it comes to a website for your business, there’s really only one platform you should consider: WordPress.

Here’s some brief background information about WordPress. WordPress was first released in 2003 and has since grown to be used for 60.8% of websites with known content management systems. This means 27.5% of the world’s top 10 million websites use WordPress. Your website could be next!

But if you need more convincing, here’s seven reasons why you should be using WordPress:

1. It’s completely customizable.

WordPress is known for its abilities to transform into any kind of website. With available plugin options, coding capabilities, and pre-made packages – nearly anything that you want to do with your website is possible.

2. It’s the most popular open source Content Management System.

WordPress is used on approximately 75 million websites. If this platform wasn’t so reliable, it wouldn’t be this widely used. Major websites like Time Inc., MTV News, The Rolling Stones, and Reuters Blogs are WordPress websites.

3. It’s compatible with third-party tools.

A major problem people run into with their website is integrating other necessary platforms. WordPress can seamlessly integrate with Salesforce, E-Commerce platforms, MailChimp, Constant Contact, Google Analytics, and more. This allows you to capture and convert leads, drive sales, and manage customer support all in one place.

4. It’s designed for anyone.

You don’t have to be a world-class website developer or designer to create an awesome website with WordPress. It was originally designed for non-tech savvy people, so the user interface is simple to use. But if you do want to outsource your website creation, we can do that! We create and design the perfect website for you then give you the tools to make new posts or update content. We even give 12 hours of support included per year and we can do those updates for you!

5. It’s SEO friendly.

If you want your website to be seen, it needs to be search engine optimized. WordPress is designed with the best coding techniques, which makes it highly optimized for SEO that will get your site ranking higher and get it seen by your intended audience. We also recommend using Yoast, an easy to use, open-source plugin that helps to optimize your site to get more visitors from Google and Bing, attract more visitors from social media, and increase your readers’ engagement.

6. It’s optimized for speed.

You only have seconds to capture a user’s attention on your site, so if the first 10, 20, even 30 seconds are spent loading – you’ve already lost their attention. WordPress sites are uniquely optimized to load quickly and they offer caching plugins to make your site anywhere from 2x to 5x faster.

7. It’s a safe and secure platform.

Overall security on a WordPress site is pretty impressive. No matter what platform you’re using, you can still face malicious attacks from malware on your website. Luckily, with Port & Starboard’s unique approach to web hosting, you never have to worry about your website or your data. There’s a real person (his name is Jeff) that will oversee your website’s security. We even provide another layer of security with Wordfence. When it comes to redundant backups, we’ll take care of the regular installations, plugin updates, and optimization so you can focus on doing the work that matters to you.

When it comes to a powerful, secure, user-optimized website, WordPress should be the only CMS platform you consider. And when you’re ready to bring in a team to design the site of your dreams, let us know!

Alyssa Strackbein

Alyssa is an out-of-the-box thinker who uses a creative yet methodical approach at reaching the goals of the client. She has a background in customer service, marketing, graphic design, membership management, and a whole array of random skills that might come in handy one day. She is an integrator and amplifier of content strategy and creation across the digital marketplace. Her expertise is everything WordPress related, digital content creation, and social media management.

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